History
The company ‘HO.RE.CA Made in Puglia’ was founded with the aim of promoting ‘Made in Italy’ food, wine and agricultural products, entirely guaranteed to be produced and cultivated in Italy, in the catering and hotel sector.
Authentic ‘Made in Italy’ products are a fundamental element of the HO.RE.CA sector worldwide. However, consumers are increasingly being offered counterfeit ‘Italian-sounding’ agri-food products which, although not produced in Italy, are sold with names, labels, graphics and packaging reminiscent of the Italian flag and are ‘Italian-style food’. As a result, buyers and consumers mistakenly believe that they have purchased a genuine ‘Made in Italy’ product.
HO.RE.CA Made in Puglia is an innovative business model in the catering and hotel sector with the aim of preserving and promoting Italian cuisine and Italian products through the following business channels:
B2B. The products of the Italian manufacturer are sold directly through its own distribution network to operators in the HO.RE.CA sector, without the involvement of intermediary importers.
B2G. The Italian manufacturer's production is launched with government support in a country with natural, high-quality raw materials using the Italian manufacturer's technology and is sold directly through its own distribution network to participants in the HO.RE.CA. sector
About us
Horeca Made in Puglia founded the association for the promotion abroad and internationalisation of Italian companies – The International Institute Made in Italy: Cooperation, Promotion and Development.
The International Institute Made in Italy: Cooperation, Promotion and Development
It is a mechanism through which the producer of Made in Italy excellence, thanks to the company Horeca Made in Puglia, promotes the consolidation and economic-commercial development of our companies in foreign markets.
The Institute's institutional activities abroad:
- promoting the progress and development of Made in Italy SME sales abroad in full compliance with laws and regulations;
- represent, protect and assist member SMEs in their relations with institutions and administrations abroad, with economic, political and trade union organisations and with all other components of society;
- contribute to promoting initiatives with institutions and economic, political, social and cultural organisations to pursue broader growth and development goals, without prejudice to the autonomy and interests of individual members;
- provide information, consulting, and assistance services to businesses on all issues related to modern business management. By way of example and without limitation:
- developing the internationalization of Italian SMEs, as well as the marketing of Italian companies' goods and services in international markets, and cooperation to build bridges of knowledge, innovation, and sustainable development;
- support and encourage companies in their internationalization processes and, more generally, in the development of their business;
- promoting Italian cultural heritage abroad, developing new opportunities for collaboration, and opening new export routes for Apulian products of excellence.
- promote skills development through structured continuing education activities for entrepreneurs and their employees.
With a motivated and modern organization, The International Institute Made in Italy: Cooperation, Promotion, and Development provides information, assistance, consulting, promotion, and training to small and medium-sized Italian companies of excellence. Thanks to the use of the most modern multichannel promotion and communication tools, it works to promote the excellence of Made in Italy in the Eurasian Economic Union.
Strategia
Synergy between exports and food and wine tourism: the way forward, especially for small businesses.
The trend towards healthy eating and Italian cuisine as a symbol of the Mediterranean diet is creating increasingly demanding customers who want to visit production facilities and learn more about the origins of products “Made in Puglia.”
On the other side, tourists visiting Italy for the first time discover Italian products locally and want to find them in their own country.
For this reason, tourism and exports are two pillars of the future of “Made in Puglia,” especially for small family-run businesses, and the “HORECA” sector represents the strongest promotional channel both in Italy and on the international market.
Vision
“HORECA “Made in Puglia”
Leading distributor of high-quality agri-food products in a complete cycle from cultivation and production to packaging of “Made in Puglia” products directly from the producer, actively promoting premium products from Italy in the HO.RE.CA sector in Central Asian countries.
Mission
HORECA Made in Puglia acts as a bridge between producers of excellent, refined agri-food products from Italy and international customers in the HO.RE.CA. sector.
We provide a comprehensive range of services, including all aspects of logistics: from purchasing products directly from the manufacturer to handling customs formalities and final delivery.
We understand the importance of efficient and reliable logistics for the success of our customers and affiliates.
Our experience in this field allows us to offer full support in dealing with bureaucratic procedures and issues related to food safety in Italy, in order to provide reliable and professional import/export services.
